when asked if running the Fox News Channel was "like running a political campaign," Roger Ailes responded: "No more than running a Dairy Queen. You have a customer, you have to market it to help them get to your product, the product has to be good, you can't drop too many on the floor or in the sprinkles or you'll lose money. All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone really wants."

Morris highlights a new academic paper by Shakked Noy of the Massachusetts Institute of Technology and Aakaash Rao of Harvard that links America’s culture war to changes in the media in the 1980s. Their research shows that “a distinctive business strategy” in cable news led it to emphasize culture over economic issues. Noy and Rao found that cable emphasizes culture because it “attracts viewers who would otherwise not watch news,” and attracts more viewers than an outlet can find by poaching viewers from other networks that emphasize economic issues. Cable channels have an incentive to produce culture war content, which in turn influences politics, as “constituencies more exposed to cable news assign greater importance to cultural issues, and politicians respond by supplying more cultural ads.”

when cable news producers decide to cover an issue more, voters subsequently say it is more important to them, and that issue is more predictive of how they’ll vote. TV news coverage, and cable in particular, has the power to choose which issues are most ‘salient’ for upcoming elections.” He notes that “this effect is almost entirely, or maybe even entirely, driven by Fox News,” and that right-wing politicians benefit most from it. Democrats get their highest marks from voters on issues not covered by cable news.

Morris concludes that “more than the Republicans or Democrats, left or right, it’s the companies that abuse our attention for profit that are the real winners of American politics.”

THIS!!!

Roger Ailes. In that conversation, when asked if running the Fox News Channel was “like running a political campaign,” Ailes responded: “No more than running a Dairy Queen. You have a customer, you have to market it to help them get to your product, the product has to be good, you can’t drop too many on the floor or in the sprinkles or you’ll lose money. All business is basically about customers and marketing and making money and capitalism and winning and promoting it and having something someone really wants.”

Ailes sold his narrative with what he called the “orchestra pit theory.” He explained: “If you have two guys on a stage and one guy says, ‘I have a solution to the Middle East problem,’ and the other guy falls in the orchestra pit, who do you think is going to be on the evening news?”

This is a theory Trump has always embraced, and one that drives his second term in office. He

Their attempt to convince Americans to accept their version of reality is showing now in Trump’s repeated extreme version of the old Republican storyline that the economy under him is great and that the country’s problems are due to Democrats, minorities, and women.

David Ellison, son of right-wing billionaire Larry Ellison, who co-founded software giant Oracle, bought Paramount over the summer and appears to be creating a right-wing media ecosystem dominated by the Trumps. Part of the financing for his purchase of Warner Bros. Discovery would come from the investment company of Trump son-in-law Jared Kushner, as well as from Saudi and Qatari sovereign wealth funds. Paramount told Warner Bros. Discovery shareholders they should accept its offer because Trump would never allow the Netflix deal to happen, and as Marshall notes, Trump appeared yesterday to agree with that suggestion.